Everyone’s obsessed with optimization. We want the perfect funnel, the ideal conversion rate, the secret hack that makes everything work with less effort. I get it. I was that person too, proud of getting good grades with minimal studying, bragging about how little work I needed to succeed.
Then I watched someone I used to look down on get into a better college than me. Why? Because while I was being “efficient,” he was just doing more. The colleges didn’t care that I worked less. They only cared about results.
That lesson changed everything for me.
The Math Nobody Wants to Hear
You know what’s actually killing your business? It’s not that your marketing page needs another tweak. It’s not that your email subject lines need testing. You’re trapped in an optimization loop while your competition is simply outworking you.
When you change something in your business, you typically see a 20% drop in performance immediately. Your team needs retraining. Things break. Variables you didn’t know about start affecting other variables. And after all that pain, if it works, you might see a 5% improvement.
Would you take a guaranteed 20% loss for a possible 5% gain? Of course not. Yet entrepreneurs do this constantly because we convince ourselves that we just need to get things “perfect.”
Newsflash: your business will never be perfect. Accept it and move on.
Volume Creates Its Own Quality
Napoleon said something brilliant: quantity has a quality unto itself. When you do enough volume, something magical happens. You don’t just get more results, you get better at what you’re doing.
Want proof? A friend of mine grew a company from $200 million to $1.2 billion in less than three years. His secret? He did 260 speaking events in 365 days. Not one event per month. Not even one per week. Almost one every single day for a year.
Most people hear that and think they’re already doing a lot. You’re not. You have no idea what “a lot” actually means until you’ve pushed yourself beyond what feels reasonable.
The Real Risk Adjusted Return
Everyone talks about working smarter, not harder. But what happens when you find something that actually works? You have two choices: tinker with it and hope the next version works better, or pour gasoline on it and scale like crazy.
If I offered you $100 invested at 10x return versus $1 million invested at 2x return, which would you take? The optimizer picks the 10x. The maximizer takes home $2 million and laughs all the way to the bank.
Diminishing returns are still returns. You’re trying to win, not collect pretty metrics for your vanity dashboard.
What More Actually Looks Like
For a recent book launch, we created over 2,800 ads. Not 28. Not 280. Two thousand eight hundred. Count to 100 right now. Now imagine doing that 28 times. That’s how many individual pieces of creative we produced.
To do that, we needed 15 video editors working simultaneously. That’s expensive, sure. But it generated $105 million in 72 hours. You think the math worked out?
Most people would say “my editor can only make five ads per day, so I guess that’s my limit.” Wrong. Your limit is what you’re willing to resource up for. The question isn’t what’s currently possible. It’s what would it take to 10x your output, and is the investment worth it?
The answer is almost always a screaming yes.
The Forcing Function Nobody Talks About
When you commit to doing 100 sales calls no matter what, something interesting happens. You start caring about your pickup rates. You analyze when people answer most. You optimize your opening lines because the pain of doing all that work forces you to make it count.
The pain of high volume creates organic optimization. But you have to stay in that pain long enough to let it work. Doing 100 calls for two days and quitting because you didn’t see results? That’s just proof you don’t understand how this works yet.
Consistency compounds. We didn’t make 2,800 ads in a week. We made 25 to 50 ads every single day for months. By the time we launched, we had a machine that could spend $500,000 per day on advertising because we had the creative volume to support it.
Stop Thinking Small
If someone is ahead of you, they’re doing volume you can’t see. You only observe their public output. So if they’re posting three times as much content as you, and you match that, you’re still behind because you’re only matching what’s visible.
Want to catch up? Do 10x or 20x what you can observe. Leave absolutely no doubt.
If you knew beyond question that doing 100 times more volume would guarantee hitting your goals, what’s actually stopping you? Not your capability. You’re far more capable than you think. It’s your willingness to live an exceptional life, which doesn’t mean a better life. It means a life so different that most people will reject it.
And when they do, you have to reject them back. Oil and water don’t mix.
The work begins when your motivation ends. Get better. Never stop. If you do only those two things, you win on a long enough timeline. Everything else is just noise.
If this post sparked a thought, shifted your mindset, or gave you something meaningful — don’t let it end here.
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