You’re stuck. Your business feels stagnant, your goals seem distant, and you’re convinced the answer lies in finding that perfect strategy. But what if I told you the solution isn’t about finding something new? It’s about doing radically more of what already works.
Most people wildly underestimate the volume required to win. They think they’re working hard when they’re barely scratching the surface. The uncomfortable reality? You’re capable of far more than you realize, and that capability is exactly what separates the top performers from everyone else.
The Highest Return Move You’re Not Making
Every business owner faces the same fundamental question: Why can’t I do more?
For most, the answer is simple. You need to actually do more. Not optimize. Not tweak. Not find a better system. Just do more volume.
There’s something sneaky about volume. You’ll hit a point where you think “There’s absolutely no way I can do more.” That exact moment? That’s where the biggest breakthroughs happen. That’s where quantity takes on a quality of its own.
When you finally accept that your business will never be perfect, you stop wasting energy chasing perfection and start channeling it into execution. Your business doesn’t need another strategy session. It needs you to take what’s working and multiply it by ten.
Why Change Is Killing Your Growth
Let me show you something that changed how I think about business entirely.
When you change something in your business, there’s a fixed cost. Your output typically drops about 20% immediately. Your team needs retraining. Things break. Performance dips. Then maybe, maybe, you get a 5% improvement.
Would you take a guaranteed 20% loss for a potential 5% gain? Of course not. But entrepreneurs do this constantly because they’re obsessed with optimization instead of maximization.
Meanwhile, if you changed nothing at all, your team would naturally improve month over month. They’d get better at their jobs. You’d see 1 to 3% increases just from repetition and mastery. Repetition is the father of skill.
Small business owners have incredibly limited resources. You can’t afford to constantly experiment. Pick one big bet per year. Make it count. Make it something that could genuinely move the needle by 20% or more, not some marginal improvement.
Maximizers vs. Optimizers
There are two types of people in business: maximizers and optimizers.
Optimizers ask “How do I get as much as possible from as little as possible?” They obsess over efficiency, margins, and relative returns.
Maximizers ask “How do I get as much as possible, period?” They focus on absolute output, total volume, and winning.
Guess who wins in the real world?
Diminishing returns are still returns. The difference between Olympic gold and silver is a tenth of a second, but the real world difference between first and second place? Everything.
You don’t get celebrated for how efficiently you achieved something. Nobody cares that you worked less. They only care about results. Colleges don’t give you extra points for not studying. Customers don’t pay more because you had great margins.
The Math That Changes Everything
Let’s get practical. Say you spend $100 on marketing and get $1,000 back. That’s a 10:1 return. Amazing, right?
Now say you spend $200 and get $1,200 back. Your return dropped to 6:1. Most people would panic and pull back.
But look at the absolute numbers. You made $900 profit on the first scenario. You made $1,000 profit on the second. You made more money. That’s what matters.
Small business owners get trapped in optimization loops. They’ll spend years trying to get their opt in page from 30% to 35%. But you’ll never 10x your business by improving that conversion rate. It’ll never go to 300%.
You know what you can 10x? Your inputs. Your volume. Your effort.
I’d rather spend a million dollars and get two million back than spend $10,000 and get $100,000 back. Every single time. Because absolute returns trump relative returns when you’re trying to build something meaningful.
How to Actually Do More
Let’s break this down into the four ways you get customers: warm outreach, cold outreach, content, and paid ads.
For paid ads: More can mean more money, more creative, or more platforms. Start with more creative because that’s lowest risk. Bank hundreds of variations. Test relentlessly. Then scale your spend. Then expand to new platforms.
For content: Same principle. Can you post twice today instead of once? Can you make ten pieces instead of three? What stops you? Usually just your own mental barriers.
For outreach: Can you make 100 calls instead of 20? What if you committed to doing that every single day for 90 days? Do you think that might change your results?
The pain of doing more forces efficiency. When you commit to making 100 calls no matter what, you suddenly care about pickup rates. You analyze timing. You optimize your script. But only after you commit to the volume.
The Battle Nobody Talks About
You want to be in the top 1%? You need to beat 99 out of 100 people. Top 0.1%? You’re competing against 1,000 people in an arena, and you need to come out number one.
Do you think you can achieve that with a normal life? Normal hours? Normal effort?
You can’t make yourself exceptional while living a normal life. To be exceptional, you must live an exceptionally different life. And most people will reject it. They’ll say you’re unbalanced, unhealthy, obsessed.
They’re right. But it doesn’t matter. Oil and water don’t mix. When you commit to being exceptional, you become the exception.
What Really Happens When You Scale
When I look at people ahead of me, I don’t throw rocks. I study their volume. If someone’s producing three times what I can see publicly, I don’t match that. I do 10 or 20 or 30 times that volume.
Why? Because what you see is never the full picture. They’re doing work you can’t see. They have systems you don’t know about. They’ve put in years of effort you’re not aware of.
If you just match their visible output, you’re always behind. You need massive volume just to catch up, let alone get ahead.
The Real Secret
You want to know the secret to success? It’s embarrassingly simple.
Get better. Never stop.
That’s it. Do those two things on a long enough timeline, and you win. The problem is people convince themselves they don’t want something once they see how hard it really is.
The work begins when your motivation ends. Most people quit right at the breakthrough point. They do more for a week, maybe a month, and when results don’t immediately skyrocket, they retreat to comfort.
But volume requires consistency. You can’t make 2,000 pieces of content in a day. You make 25 or 50, and you do it every single day for months. That’s when magic compounds.
Your Move
So ask yourself: What if you knew beyond doubt that doing 100 times more would guarantee hitting your goals? Would you do it? What resources would you need? Is it worth it?
If the answer is yes, then what’s really stopping you? Not time. Not resources. Just your willingness to commit to an unreasonable amount of work for an extended period.
Stop optimizing. Stop perfecting. Stop changing things for the sake of change. Find what works and pour gasoline on it. Do more until it feels absurd. Then do more than that.
Just win.
FAQs
Q: How do I know when to optimize versus just doing more? If you’re making less than seven figures, do more. Optimization matters at scale, but volume gets you there.
Q: What if I burn out doing more? Burnout comes from doing things that don’t work. When you’re winning, the momentum energizes you. Start sustainable, then increase.
Q: Isn’t quality more important than quantity? Quality matters, but quantity builds quality. You can’t get good at something without massive repetition. Volume creates skill.
Q: How long before I see results from doing more? Depends on your baseline, but expect 90 days minimum. Most people quit at day 30 when they’re just getting momentum.
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